Vitaminized flavored waters are products that are trending in several markets around the globe, while its core value is the vitamins it offers, it should be complemented with natural additivies as natural colorants are.
Natural colorants are a healthy and sustainable option for adding color to foods and beverages. Instead of using artificial chemicals, these colorants are obtained from natural sources such as fruits, vegetables, plants and some insects. In addition to providing an attractive appearance, many of these colorants can also provide nutritional benefits and unique flavors to foods.
One example of how natural colorants can be used is in the production of flavored vitamin water. Instead of using artificial colorants, fruits and vegetables can be used to add color and flavor to the water. For example, chlorophyll from certain plants can be used to give a green hue, or carmine or beet can be used for red color.
Other examples of natural colorants that can be used to give flavor and color to vitamin water include:
- Turmeric: provides a deep yellow hue and a slightly spicy, bitter taste.
- Achiote: provides an orange hue used to give a fresher appearance.
- Carmine: besides providing a reddish color, it can also be used to give a purple color to water.
Natural colorants not only provide an attractive appearance and unique flavors to vitamin water, but can also provide health benefits. For example, beet is rich in iron and turmeric is known for its anti-inflammatory properties.
In addition, using natural colorants is a more sustainable option than using artificial chemicals. By using natural sources, you reduce your environmental impact and support the well-being of the community.
In summary, natural colorants are a healthy and sustainable option for adding color and flavor to vitamin water. In addition to providing an attractive appearance, these colorants can also bring nutritional benefits and unique flavors to foods.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of foods and beverages. Contact us here to let our team of experts help you choose the right colorant for your product.