The color black has been a popular trend in the food industry in recent years, and is increasingly being seen in food products such as beverages, desserts and processed foods.
One of the main reasons black has gained popularity is because of its visual appeal. The color black can add a touch of drama and sophistication to any product, and can be especially appealing to young consumers looking for foods and beverages with a more modern, edgy look.
Another reason black has gained popularity is because of its purported health benefits. Some black-colored foods, such as cocoa and blueberries, are rich in antioxidants and have beneficial health properties. Black foods have also been linked to stress reduction and mood enhancement due to their serotonin content.
Given these reasons, it is easy to see why this color is rapidly gaining popularity among consumers. However, it is important to emphasize that you should always prioritize products that contain this color naturally or that obtain this color using naturally sourced dyes, which are a healthy and sustainable option to avoid the drawbacks of artificial dyes.
At IMBAREX we have a wide portfolio of natural colorants suitable for use in all types of food. Contact us here so that our group of experts can help you choose the right colorant for your product.