Consumers feel comfort in classic colors but have been branching out in recent years to accept more interesting options.
Reds, yellows, greens are most commonly connected to familiar flavors like berry, citrus, mint, chocolate and mushroom, for example. Today, product creators are expanding their capabilities to incorporate unique shades using natural coloring.
Classic shades are still proving to be popular. The major difference today is that consumers expect their colors to come from ‘clean’ sources – the concept of ‘coloring food with food’ is becoming increasingly mainstream.
Pulse on red
IMBAREX, the company pinned red as the go-to color for the next 12 months.
Red will be dominant in 2022. It represents emotions at the heart of the human condition. It’s associated with love, passion, and it’s also a stimulating, energizing color
We believe red will be at the forefront of innovation in the next year.
If you would like to know more about our colors please contact us.
