Consumers are more concerned when they see synthetic colors applied to dairy products than when they are applied in other categories. And this is because dairy has always had an image of a fresh, locally sourced and minimally processed food. Yogurt being the first category to make the large-scale switch from synthetic to natural colors.
With recent flavor innovations, particularly in cream cheese, protein shakes and yogurt, there has been great demand for naturally sourced colors. Fortunately today we have many resources available to achieve most desired shades. As the dairy category grows, there are opportunities for growth, with a view to having more natural color options for dairy.
For more information on dairy applications of our natural colorants, please contact one of our representatives at the following LINK.