Natural Colorants applied in various products

Natural colorants are used to give color to a wide range of products, ranging from food, medicines, beverages, etc. They have been used for more than a century, being replaced by artificial ones, but with the trends of the last years, these natural colorants have been used again, responding to the new trends of human consumption.

Appearance is the first sensory factor that humans apply, the color of food is usually one of the first things consumers look at when buying a food. They instinctively choose foods that look attractive and safe to eat. Just as more and more people choose only products that contain natural products.

That is why in IMBAREX we recommend the use of natural colorants and for that we offer a personalized advice with one of our representatives, which based on your needs will recommend the best natural colorant, to receive the advice click on the following LINK.

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