Natural Colorants for Food Aesthetics

why is it important to use natural colors in food

Food Aesthetics are those that have been designed and presented in a way that is attractive and appealing to the consumer. The food industry has devoted much time and effort to creating aesthetic foods that are appealing to the public, as it has been shown that the appearance of a food can influence the way it is perceived and consumed.

An important element of food aesthetics is color. Food colorants are widely used to color a wide variety of food products, from beverages to confectionery to processed foods.

However, as more people are concerned about health and the environment, more and more are choosing to use natural colorants instead of synthetic colorants. Natural colorants are substances that are obtained from plant sources, such as fruits, vegetables and herbs, and have many benefits compared to synthetic colorants.

First of all, natural colorants are safer for health, as they do not contain artificial chemicals. In addition, they have no known side effects and are less likely to cause allergic reactions. Natural colorants are also more environmentally friendly, as they do not contain harmful chemicals and are obtained from natural sources.

At IMBAREX we have a wide portfolio of natural colorants suitable for use in all types of food and beverages. Contact us here so that our staff of experts can help you choose the right colorant for your product.

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