Natural colorants for ice cream coloring

trends in the ice cream market

The use of natural colorants for ice cream coloring is gaining popularity due to the health and environmental benefits they offer. Natural colorants are substances obtained from plant sources, such as fruits, vegetables and herbs but also from another sources as cochineal, a tiny insect vastly found in South America, and are used to give color to a wide variety of foods and beverages.

In the ice cream industry, natural colorants are used to color a wide variety of flavors, from traditional chocolate and vanilla to more innovative flavors such as mango and melon. Examples of natural colorants used in ice cream include beet, which gives a bright red color, and turmeric, which gives a pale yellow color.

The use of natural colorants, rather than their artificial counterparts, has many benefits for both the product and the consumer, with their safety being the most important. Unlike synthetic dyes, those of natural origin have proven not to be harmful when consumed for a long period of time, do not generate allergic reactions and are not related to more serious diseases.

At IMBAREX we have a portfolio of natural colorants suitable for use in all types of ice cream. Contact us here so that our group of experts can advise you with the right colorant for your product.

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