Natural colorants are an increasingly popular choice in the world of food, beverages and cosmetics, including in pet food. In pet’s food category there are two main products, cats food and dogs food, which account for the most market share in this category.
Although cat food already comes in different colors and flavors, some cat owners choose to use natural colorants not only to give their pet’s food a personalized touch but also because there is a growing trend in all over the world that are pushing up the demand for natural additivies after several researchs about the health related issues of the consumption of artificial colorants.
One of the most popular natural colorants for cat food is red dye, which is obtained from fruits and vegetables such as beets and tomatoes. Another popular natural coloring for cat food is green coloring, which is obtained from plants such as alfalfa and spinach. Green coloring can be used to give a green tint to cat food and make it more appealing to cats.
Natural colorants are an option to give a personalized touch to cat food, they are safe for consumption and can have many additional benefits. But in addition to having an attractive color for pets, you must also ensure that it is a balanced and nutritious food.
At IMBAREX we have a wide range of natural colorants suitable for use in pet foods. Contact us here so that our staff of experts can help you choose the right colorant for your product.