Natural Colorants in protein shakes

As in other food and beverage categories, the area of color has seen a rapid evolution toward ingredients derived from natural sources to meet growing demand.
A study conducted in the U.S. market showed how nearly 20% of respondents reported that the phrase “no artificial colors” is very influential in their food and beverage purchasing decision.
In essence, the reason for this natural awareness comes in large part from changing lifestyles around the world, with the average consumer in general being more health conscious than past generations and a trend that is even more pronounced with younger consumers.
With a generation increasingly concerned about what they consume, changes in the formulation of many regularly consumed products are beginning to be noticed, and protein shakes are among them.
The main producers of these shakes are already making changes in the formulation of their products and are incorporating natural colorants such as carmine or anatto.
At IMBAREX we have a portfolio of natural colorants suitable for all types of beverages and preparations. Contact us here so that our group of experts can help you with your requirements.

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