No matter how delicious a food tastes, if it is not pleasing to the eye it will not be appetizing and surely not many people will want to eat it. This is where the role of food coloring comes into play, which is intended to provide some visual attributes to the food. With the purpose of decorating products in the confectionery industry, coating medicines or simply to make the product visually appealing and edible.
That is why the use of colorants must be of the highest quality, and for that in IMBAREX we recommend the use of our natural colorants, which are obtained from the beginning from a raw material of the highest quality, and then processed to finally obtain a natural colorant of the highest quality. There is a misconception that natural colorants are more expensive to produce and to use, so they opt for synthetics, but there is no such difference in costs between natural and artificial colorants.
In addition, consumers nowadays are very much guided by the list of ingredients of food products, where natural colorants would add a competitive advantage to food products as they are preferred by consumers. This becomes a very important reason to take into consideration their use, and that is why in IMBAREX we offer a personalized advice with one of our representatives to recommend the ideal natural colorant for your specific product, to receive such advice click on the following LINK.