Natural Colorants: The new reality of food coloring


Food colorings are additives that are added to a number of foods and beverages in order to appeal to the psychological side of consumers by showing them a visually appealing product, a field called color psychology.
Before the so-called information age, consumers did not have access to studies and research that were frequently conducted on the effects of artificial colors on people’s health, so there were no consumer complaints.
With the advent of the internet and access to information, consumers began to learn about the harmful effects of synthetic dyes and a trend began for consumers to demand the replacement of synthetic dyes with natural dyes.
The use of natural colorants is very demanded thanks to its natural origin, which avoids any kind of health problems that are related to synthetic colorants.
At IMBAREX we have a wide portfolio of special natural dyes for use in all types of food products. Contact us here so that our staff of experts can help you choose the right colorant for your product.

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