Colorants are a widely used additive, used in the production of food, beverages, cosmetics, pharmaceuticals and more industries. Currently in the minds of consumers colors generate a specific thought, it can be quality, freshness or natural. Therefore, increasing the visual appeal of a product becomes the main motivation for food manufacturers to use colorants, whether synthetic or natural.
For a color to be considered natural, it must come from plants, microbes, animals or minerals. On the other hand, chemists have created artificial colors in their laboratories. Chemically, color is produced by a chromophore when a molecule contains many conjugated double bonds. Consumers have increasingly begun to question the safety of these chemicals in food, so there has been a growing trend to opt for natural colorants.
Lately, various natural colorant options have been found for applications in food, beverages, cosmetics, pharmaceuticals and various other applications, which is why migration is becoming easier and easier. For more information on which natural colorant is the best for your industry, click on the following LINK and contact a representative, who based on his experience will advise you to use the right natural colorant for your industry.