It has been observed that consumers are now looking for clean, additive-free labels, in other words, they are looking for products that are considered natural. This has encouraged food manufacturers to actively seek to replace synthetic colorants with natural colorants, which is a challenge for them.
Our five senses are the ones that influence our purchasing decision and sight has the greatest impact. It leads the others and has the power to persuade us even against logic. Giving it special importance when you’re on the producer’s side.
That is why beverage producers of all kinds give special emphasis to the visual impact of their products, and taking into consideration that today’s consumers are guided by clean label products, they are looking for the migration from synthetic dyes to natural dyes, adapting to consumer needs, without deteriorating the quality of the products.
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