Natural Colors take the spotlight

When it comes to buying food and beverages appealing natural colors, consumers often associate vibrant colors with freshness, quality and taste. In a world consumed by social media, consumers also place high value on colorful food to make their Instagram and Facebook feeds attractive. At the same time, the focus now is on healthy eating, natural ingredients and no artificial colors or additives. Natural colors have been making waves in the industry for some time, unicorn themed cupcakes, green smoothies and purple gummies are just the beginning.

Natural food colors are opening up opportunities to deliver vibrant colored foods with a clean label. Color-rich foods and spices like carmine, annatto and curcumin are increasingly recognized for their health benefits and are being featured in a wider number of products.

IMBAREX offers the best quality colours in the food industry, if you would like to request a free sample please contact us.

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