Natural dyes in cleaning products

Dyes are additives found in virtually every product on the market, from food to cleaning products. This is due to the importance of color in consumer perception of the product to buy.
In the cleaning products industry, there are certain colors positioned in the minds of consumers such as:

  • Yellow: Low risk cleaners
  • Red: High-risk cleaners, careful handling
  • Green: Cleaners related to the food area

Using dyes in cleaning products offers many advantages, such as the correct identification and handling of the products based on the color of the liquid.
It is known that all cleaning products are made purely of chemicals, so the point of contention comes with the issue of color. Is it really necessary to use even more chemicals in already highly chemical products?
For this reason, many producers in the industry are adopting dyes of natural origin for use in these chemical products as a way of adding value and always seeking to have a “label as clean as possible”.
At IMBAREX we have a portfolio of colors suitable for the industry, yellows, reds and greens. Contact us here and our group of experts will be able to help you get the right color for your product.

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