Today’s consumers are committed to protecting their own health and well-being, looking for dairy products that are clearly labeled as clean, free of modern, recognizable ingredients and chemicals. Using natural colorants, which are made from natural elements, offering tones that brighten foods and excite shoppers.
A dairy product that is visually appealing with ingredients that are common to consumers is a product that will help spread the word, as consumers see that the ingredients used in the manufacturing process are natural. For manufacturers, this is a win-win situation, and it not only generates benefits for consumers, but for them as well, as they obtain more attractive and unique shades, offering shades and color ranges that artificial ones cannot, and it is also interpreted as something healthy.
On the other hand, compared to artificial colorants, those of natural origin are a sustainable source, since they are renewable resources, while the artificial ones are not, and are toxic when leaching into dairy products, generating serious diseases in consumers. As we can see there are reasons to use natural dyes and they are gaining more and more popularity in the dairy industry, that is why in IMBAREX we want to provide a personalized advice with one of our representatives and for that we invite you to click on the following LINK.