The colorant in different industries is a fundamental element for the manufacture and fabrication of different products. Those used in the food industry can be natural or artificial, with the only condition that the elements of artificial origin can be for human consumption.
Some years ago, artificial colorants dominated the market, due to their cost, wide variety of colors and easy application, but nowadays, with technological advances, natural colorants have managed to equal the artificial ones, even to replace them, since artificial colorants generate negative impacts on human consumption, while natural colorants are beneficial and provide nutritional values.
The new trend of human consumption has accelerated the process of change, preferring the natural, that is why in IMBAREX we recommend the use of natural dyes, as consumers prefer them and consider them as a purchasing decision maker, not only for their visual appeal, but also for their benefits. For more information on natural food coloring applications, please contact one of our representatives through the following LINK.