The color of food is a very important aspect, since it conditions the perception that the consumer has of the product and influences the purchase decision making. Everything enters through the eyes, so it is necessary to think about the visual appeal of a food or beverage. Demonstrating that natural colorants are the answer to continue innovating and bringing color to new product categories.
Natural food colorants are used not only to increase visual appeal, but are also used for consumers to link color with freshness and taste, determining consumer expectations of a product. These food colorings consist of pigments extracted from some natural source, which can be a vegetable, fruit, mineral and plants, among others. When added to a food or beverage, they give it a vibrant natural color.
In nature there are hundreds of resources that allow us to obtain natural colorants, which at the same time provide functional health benefits. That is why we offer you a personalized advice, in order to determine which is the best natural colorant for your food product, click on the following LINK and you will be contacted with one of our representatives.