News
and events

Imbarex is now offering brilliant natural shades with fewer panning process applications. These advanced high load products create intense and vibrant color shades with superior stability performance and with no flavour impact to other natural alternatives.  Extensive applications testing has shown that these high loaded and novel protected color formulations successfully pass heat and light […]

imbarex
November 26th, 2021

We eat and drink with our eyes, with color often being the first attribute that influences taste expectations and even mouthfeel. Consumers may perceive light yellow as refreshing lemon, while milky brown is perceived as creamy chocolate. That’s why color beverages are so important in the consumers mind. The shade of color affects perception. A […]

imbarex
November 26th, 2021

Currently, many confectionery and bakery companies are looking to use more natural ingredients in the components they use to manufacture their products. They are moving away from the use of artificial dyes to enter the wave of natural colors consumption which is what the market currently demands, therefore many more companies in this food industry […]

imbarex
November 26th, 2021

Safe and clean has become a mantra in the ready-to-eat (R.-T.-E.) meat space. Preservatives are added to R.-T.-E. meats to maintain food safety and extend shelf life by retarding oxidation, but they must also meet consumer expectations. Natural colors have become a requirement to attract and keep the attention of label-conscious consumers. At Imbarex we […]

imbarex
November 24th, 2021

We eat with our eyes. And, as consumers increasingly seek minimally processed foods, the presence of whole food ingredients for appearance, taste and even nutrition adds value and differentiates them in the crowded meat and poultry market. Inclusions must be authentic and real. This allows for a short list of ingredients. Dry formats, especially fruits, […]

imbarex
November 24th, 2021

Consumers are paying more attention to ingredient labels and are increasingly wary of artificial preservatives and additives designed to improve the taste, appearance or shelf life of a product. Three main trends are shaping clean label innovation: concern for health and the environment; preference for fruits and vegetables; and flexibility of freeze-dried ingredients. Despite the […]

imbarex
November 24th, 2021

Today’s consumers are more conscious of the ingredients that make up their beverages, paying close attention to those that are considered unhealthy, ranging from ingredients high in sugar and artificial ingredients to certain energy-boosting ingredients. A trend that emerged before the pandemic and fueled in its wake, consumers are re-evaluating their diets in the quest […]

imbarex
November 23rd, 2021

To cope with the impact of the coronavirus and home lifestyles, consumers turned to nostalgic treats, which drove packaged cookie sales last year. Not only did consumers buy packaged cookies, which make up the majority of cookie sales, but they also drove triple-digit growth in frozen cookie dough sales. Consumers are looking for nostalgic products […]

imbarex
November 23rd, 2021

Ice cream is always good, whether in a cone, in a pot or on a stick. It is practically impossible to find someone who does not like ice cream and that is why ice cream parlors are very profitable establishments, especially in summer and on the hottest days. For those entrepreneurs in the area, knowing […]

imbarex
November 23rd, 2021

The pandemic has elevated immunity to the top of the list of functional beverages. But that doesn’t mean interest in other functional beverages has disappeared. So what trends are emerging that will be even more important in the coming years? According to The Hartman Group’s April 2020 research on functional foods and beverages, hydration and […]

imbarex
November 22nd, 2021
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