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Today there is a great opportunity for food manufacturers to innovate by using colors from nature, allowing them to achieve the clean labeling that the market increasingly demands. Formulating with natural colors can be challenging, but there is almost always an option available. Using natural colors does not mean sacrificing color intensity; on the contrary, […]

imbarex
June 22nd, 2022

Several high-profile food brands are announcing their intention to eliminate artificial colors and flavors in their product lines. Cereals are no exception. That’s because today’s consumers are looking for products with natural ingredients. Both synthetic and natural colors can have difficulties in their application to cereals, but these can be solved. And even more so […]

imbarex
June 22nd, 2022

Synthetic lacquers have been used for more than 60 years in the market mainly as colorants in food and beverages, but due to the trend towards naturalness many brands are looking for natural alternatives in the ingredients of their products in order to innovate and satisfy the need for naturalness and clean ingredients that the […]

imbarex
June 22nd, 2022

In the confectionery industry very typically the product will be bright and colorful, providing an indulgence and fun factor through them. Since in this segment the purchase is driven by factors such as fun, experience, authenticity, indulgence and childhood memories. But consumption habits are changing, with a trend towards the reduction of sugar, calories and […]

imbarex
June 21st, 2022

The demand for foods with natural colors continues to grow, and jellys are among the products that modern mothers want that no longer have synthetic dyes. In the past, developers did not have a rainbow of natural color systems for jellys, because it was very difficult to match natural colors to synthetic colors, which were […]

imbarex
June 21st, 2022

Consumers continue to push for less processed ingredients, which is why brands are transitioning from synthetic colors to natural colors. In the past, natural colors were not as good as they are today, they were almost nothing like synthetic colors. Through our R&D teams, we have been working tirelessly to reduce the cost of using […]

imbarex
June 21st, 2022

The trend of humanizing pets continues to play an important role in the pet food category. With owners making choices based on their personal preferences and beliefs, as pets are increasingly viewed as members of the family. There are two human food trends influencing the pet food market. First would be the shift to natural […]

imbarex
June 20th, 2022

Colorants are very important in terms of aesthetics and appearance of the product, these two factors are of utmost importance for pet food buyers. The customer will be guided by these colors to determine which product to choose. By dosing the colorants in different ways depending on the producers, they will convey different messages. For […]

imbarex
June 20th, 2022

The market is currently being influenced by a better informed population due to the ease of access to information. That is why there is more and more pressure to make the switch from synthetic colorants to natural colorants. The search for products with the highest amount of natural ingredients is increasing, and at IMBAREX we […]

imbarex
June 20th, 2022

The shift in consumer behavior toward “better-for-you” products continues unabated, so there is room for innovation in the use of natural red, orange and pink dyes. With cakes and cupcakes as a vehicle for acceptable indulgences. Today’s consumers expect products that are brightly colored and exciting, but made with all-natural ingredients to enjoy the moment […]

imbarex
June 17th, 2022
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