Perception of green color in food

The green color generates a very important visual perception in the world of food, beverages and every consumable product. This color is often associated with health, nature and freshness, and can have a significant impact on the way we perceive and select the products we consume, like they say “products enter first into the eyes”. So, what’s the role that this color plays in perception?

In nature, this color is found in many healthy foods, such as vegetables and fruits. This positive association with health has carried over to many food products, especially those that are promoted as natural or healthy. For example, a food that is green may be perceived as healthier than a food of another color, even if it is not in reality.

The color green can also convey sensations of freshness and flavor. For example, a green salad or drink may be perceived as fresher and richer than their counterparts of other colors. This is due in part to the association of this color with nature and fresh air.

Due to these associations of the color green with numerous positive characteristics is that the use of this has been increasing by companies in all industries, also added to the trend of preferential consumption of natural products, makes the demand of this color bigger than ever.

At IMBAREX we have a wide portfolio of natural colorants perfect for any product. Contact us here so that our group of specialists can help you choose the right colorant for your product.

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