With a constantly changing marketplace, brands must innovate to meet new consumer demands. Dairy alternatives is a category that is pushing the boundaries. For health and sustainability reasons, consumers are looking to integrate these plant-based foods into their diets.
This category succeeds by offering a dairy-free profile that does not sacrifice taste or appearance. There is a positive correlation between color intensity and taste expectations. With brighter colors having the highest likelihood of purchase intent. Indicating with greater color intensity, greater flavor.
Natural food colors are a great way to bring new and exciting flavors to life while maintaining a vegan or plant-based ingredient list. For more information on our natural food colors applied to plant-based alternatives, click on the following LINK and a representative will contact you.