Synthetic dyes losing steam

As artificial colors have come under fire for alleged health risks, consumers are looking for naturality.

If a product is marketed to children, the importance of colors from natural sources is even more important. 

Manufacturers across industry are aware of the shifting consumption patterns. They observed a preference among children to eat fruit snacks resembling candy gems versus the dried, whole fruit that the company uses in its products.

Typically, vibrant colors positively correlate to a food’s nutrition and taste quality; however, synthetic dyes counteract this thinking. The food industry uses them to their advantage to enhance visual appeal, enticing children into eating them and parents into buying them. 

IMBAREX offers the best natural food colours, if you would like to know more about colors please contact us.

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