Eating and drinking are sensory experiences that we all enjoy. The first sensation we get from a product is how it looks, followed by aroma, taste and texture. Without color, beverages would not look appealing or fun.
For consumers, foods and beverages that use natural colorants are better than those that use synthetic colorants, mainly because of health problems related to the continued intake of artificial colorants and their quest to consume increasingly natural products.
Color evokes sensations that consumers experience just by looking at the product. Yellow and green colors can appeal to a sense of freshness, while bright red colors can evoke strength or passion. The possibilities are limitless depending on the target market and the type of beverage.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of beverages. Contact us here so our team of experts can help you choose the right colorant for your product.
The importance of natural colorants in beverages
