The remarkable growth of natural colorants in Europe


Natural colorants are gaining a lot of ground in the European market due to consumer awareness of the harmful health effects of synthetic colorants.
A recent study by Research and Markets Europe has shown that consumer awareness of the harmful effects of artificial colorants is driving a significant increase in the market for natural colorants.
The industry that is experiencing the fastest shift to the use of natural colorants is the candy and chewing gum industry, highlighting the fact that the most important companies in this industry have already made the switch to natural colorants in many of their product lines.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of food industry. Contact us here so that our group of experts can advise you in finding the perfect colorant for your product.

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