The use of chlorophyll dye in natural beverages

tonos atractivos en bebidas

The use of natural colorants has been a popular topic in the beverage industry. With consumers demanding greater transparency from beverage producers, the use of colorants derived from natural sources has become more important to producers.
According to a study conducted by a firm in Chicago, USA, showed that 50% of consumers prefer products with natural ingredients that they believe are good for their health; 62% avoid synthetic colorants when choosing a beverage to purchase; and 69% said they prefer beverages with recognizable ingredients.
Within the beverage industry, there is one category that is experiencing astronomical growth: natural, vegetable-based beverages. Often, due to the production process itself, these types of beverages lose their characteristic green color, and that is where chlorophyll comes into play as a natural colorant for beverages.
Chlorophyll, being natural and very versatile, is the most demanded colorant to give green color to many beverages that require it.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of beverages and foods. Contact us here so that our group of experts can help you choose the right colorant for your product.

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