Today’s Consumers Prefer Natural Colorants

The world is experiencing a trend and search for a healthier lifestyle, which includes good eating habits and this is what drives consumers to look for natural. Many processed foods use dyes and synthetics, being displaced lately by the natural type.

Not so long ago, consumers did not pay much attention to the nutritional information and the list of ingredients of the products they are considering purchasing, which has changed, today consumers focus on foods that do not contain artificial flavors and that do not have genetic modifications. There is a greater acceptance of functional products, which generate benefits for the body when consumed, highlighting the natural dyes which provide vitamins and antioxidants.

Nowadays natural coloring is the best option for the consumers of these times, that is why in IMBAREX we recommend the application of these colorings in your food, that is why we want to give you a personalized advice with one of our representatives by clicking on the following LINK.

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