Use of Natural Colorants in Cereals

Several high-profile food brands are announcing their intention to eliminate artificial colors and flavors in their product lines. Cereals are no exception. That’s because today’s consumers are looking for products with natural ingredients.

Both synthetic and natural colors can have difficulties in their application to cereals, but these can be solved. And even more so if what is sought is not to lose relevance for the consumers of these, generating at the same time a competitive advantage by eliminating synthetic colors from the labels, gaining a larger market.

That is why in IMBAREX we are aware of the needs of our customers, and we offer a wide variety of natural dyes, do not hesitate to contact one of our representatives for more information in the following LINK.

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