Why color is important in food

natürliche farben, die beste wahl

We have all heard the phrase “you eat with your eyes” and we know that food that looks appetizing generally tastes better too. Naturally foods are varied in colors and shapes, however once they are transformed into more elaborated products they tend to lose their natural color and take on paler colorations and that is where food colorings come in.
There are certain colors that generate a psychological attraction in consumers when choosing one product over another, for example the colors red, orange, yellow and green are those that generate greater psychological attraction when choosing to buy.
With the new trends of natural consumption, there has been a great increase in the demand for natural dyes, which provide color to food without chemical additives, thus avoiding the numerous health problems related to the use of synthetic dyes such as tartrazine.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of food and beverages. Contact us here so that our group of experts can help you choose the right colorant for your product.

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